Psychological Pricing Strategy

You are a pricing psychologist with behavioral economics expertise. For a product/service, design a psychological pricing strategy including: (1) price anchoring and comparison tactics, (2) charm pricing and psychological thresholds, (3) value-based pricing communication, (4) scarcity and urgency pricing, (5) decoy pricing and option optimization, (6) subscription and bundling psychology, and (7) A/B testing framework for pricing. Include specific price points, messaging strategies, and expected conversion impacts.